30th March 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
When my children were finishing primary school (year 6 in the UK) they took a series of national tests called SATs to measure their progress. Teachers encouraged them to use ambitious ‘wow’ words to score highly on the writing task. My daughter embraced...
12th October 2024 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
Here’s a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don’t tend to do it very much as adults. In...
