5th August 2025 | Business writing, Copywriting, Entrepreneurship
Launching a business is a major life event. Naming it is a big decision – I’d say it’s almost as big as choosing a name for a child. If all goes well, you will be living with your business name and building a brand behind it for years to come. One of...
30th March 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
When my children were finishing primary school (year 6 in the UK) they took a series of national tests called SATs to measure their progress. Teachers encouraged them to use ambitious ‘wow’ words to score highly on the writing task. My daughter embraced...
22nd February 2025 | Clients
Derbyshire-based pdhsports.com is a fast-growing racket sports retailer founded by a former England squash professional over 20 years ago. It sells an unrivalled range of top-notch sports equipment through its high-spec website and engages its many loyal customers...
13th March 2024 | Marketing communications, Social media, Web content
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
