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A word about Waitrose

A word about Waitrose

12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models

Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
Tips from the Wordsmith: writing a CV

Tips from the Wordsmith: writing a CV

28th January 2025 | Copywriting, Inspiration, Role models, writing tools

Though it’s not my specialist area, people often ask me for advice about writing a compelling CV. With so much competition in today’s job market, your CV is a crucial starting point to help you stand out against hundreds of applicants. For youngsters looking for...

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Recent Posts

  • 2025 update: Will AI put me out of my copywriting job?
  • My RLD stack: books I’ve Read, Learned from, Digested
  • A word about Waitrose
  • Horses, hammers and anvils: how The Wordsmithy got its name
  • Can you spot AI generated text? Six key tells to look out for
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charlie@wordsmithy.co.uk

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Charlie Hobson

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