22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools
A year on, I review the way AI has changed what I do Updated from 2024 article… things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it’s changing what we do. How best should we defend ourselves...
12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models
Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
5th August 2025 | Business writing, Copywriting, Entrepreneurship
Launching a business is a major life event. Naming it is a big decision – I’d say it’s almost as big as choosing a name for a child. If all goes well, you will be living with your business name and building a brand behind it for years to come. One of...
22nd February 2025 | Clients
Derbyshire-based pdhsports.com is a fast-growing racket sports retailer founded by a former England squash professional over 20 years ago. It sells an unrivalled range of top-notch sports equipment through its high-spec website and engages its many loyal customers...
21st November 2024 | Clients
Compincent provides software solutions and consulting that help companies max out sales team performance with optimised compensation, using SPM and Total Pay variable pay systems. They’re SPM, ICM and Total Pay experts with years of experience working with...
