13th March 2024 | Marketing communications, Social media, Web content
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
15th April 2015 | Business writing, Social media, Web content
Here’s Kickstarter entrepreneur Sarah Giblin sharing her top 8 practical tips on making best use of social media. Her way with words has really impressed me on her journey from the germ of her idea to the successful global launch of her innovative backwards...
2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
18th November 2013 | Web content
Here I am practising what I preach. Thanks to the wonderful Susie Tobias at Wise Genius, I have a newly formatted website with brand new content and most importantly, a blog that I can update easily whenever I want to. I often talk to clients about the importance of...
