22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools
A year on, I review the way AI has changed what I do Updated from 2024 article… things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it’s changing what we do. How best should we defend ourselves...
12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models
Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
13th June 2025 | AI, Copywriting, Language learning, Social media, writing tools
Exciting times: AI is producing more coherent and human-style copy, saving everyone time and effort! In just three years, tools like ChatGPT, Google Gemini and specialised marketing platforms have put power in everyone’s hands to create media from simple texts...
