5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
6th March 2019 | Business writing, Inspiration, Social media
Eight great practical tips for brands and businesses. Storytelling has been on my mind: I’ve been thinking for a few months about how to come up with an original, informative post about how to do it well. Then I came across Carly Stringer’s excellent blog...
1st January 2018 | Copywriting, Social media
2018 is a milestone year for me. It’s 15 years since The Wordsmithy was born – the company name registered, the website set up, the email account created. Open for business! I sat at my desk in Reading in 2003, chewing the end of my pencil and watching...
15th April 2015 | Business writing, Social media, Web content
Here’s Kickstarter entrepreneur Sarah Giblin sharing her top 8 practical tips on making best use of social media. Her way with words has really impressed me on her journey from the germ of her idea to the successful global launch of her innovative backwards...
2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
