29th June 2018 | Entrepreneurship, Marketing communications
Once upon a time a graduate in modern languages left Cambridge University, threw aside her Doc Martens and dungarees, bought a decent suit from M&S and embarked on a career in marketing. She didn’t have much idea about what that entailed, but she’d experienced...
18th September 2017 | Marketing communications, Web content
I last wrote about newsletters two years ago and was already apologising for them feeling like old hat. But still they keep on coming. Businesses use email newsletters to reach out to customers and prospects because it’s an easy way to put information in front...
26th April 2016 | Business writing, Marketing communications
A great coaching and development session today left me with as much food for thought as my client. Looking at someone else’s communication habits and challenges always helps me refresh my own approach and remember how useful tools and techniques are. For...
4th November 2015 | Copywriting, Marketing communications
Social media is where it’s at with customer communication and relationship-building these days, right? Blogs, vlogs, tweets and instagram and all the rest of the trending social gang are hogging the marketing comms limelight, for sure. But the word is that...
2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
19th March 2014 | Business writing, Marketing communications
This month has been all about brevity here at the Wordsmithy. A few years ago I was often asked to write content for length company brochures detailing the full range of services and products on offer as well as background about the organisation. I’ve been...
