16th February 2024 | AI, Business writing, Copywriting, Web content, writing tools
The pros and cons of using AI for content generation, from a copywriter’s perspective Everyone’s NOT talking about Jamie at the moment (unless Jamie is the latest AI chatbot.) So many conversations in the marketing and comms teams where I usually work are...
26th November 2021 | Creative writing, Inspiration, Poetry, Uncategorised
Yesterday I stumbled over this poem (enlarged text below!) about the tyranny of mornings. In the winter darkness that’s descending as we head to the shortest day, much of it feels relatable as I write at 7am! But some aspects are less familiar. Briefcase?...
10th December 2020 | Copywriting, Inspiration, writing tools
My 2020 thesaurus overload is “unprecedented” Words of the year and what they mean to me It has been a joy for me to read Words of an Unprecedented Year, the Oxford Languages lexical round-up of 2020. Usually, this would guide us to a single Word of the Year. But...
12th August 2020 | Copywriting, Inspiration, Uncategorised
What do you make of cryptic crosswords? Amundsen’s forwarding address* or a big heart?** I love cryptic crosswords. In my early teens, my mum often used to encourage me to help her tackle the Observer Everyman crossword on a Sunday. Initially I was baffled and...
5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
14th July 2019 | Inspiration, Role models, Web content
Procrastination, collaboration and the art of brevity. It was time for a redesign. The old, brochure-style version of my website dated back to 2013: six years of solid service is pretty good going in the digital world. In all honesty, I would have advised clients to...
