2nd November 2018 | Entrepreneurship, Inspiration, Role models
Four people who’ve inspired me – thank you! Having 20+ years of a marketing and writing career behind me is a mixed blessing. I used to long to be able to say “a decade’s experience” on my bio. Nowadays I wonder if “over two decades” is beginning to sound a bit… well…...
13th September 2018 | Entrepreneurship
A confession: I hate networking. Another confession: In authentic writerly style, I know that really it’s the term ‘networking’ that I hate. In fact, most of my work has always come to me through people I know – aka my network of contacts. As a one-person band, it’s...
29th June 2018 | Entrepreneurship, Marketing communications
Once upon a time a graduate in modern languages left Cambridge University, threw aside her Doc Martens and dungarees, bought a decent suit from M&S and embarked on a career in marketing. She didn’t have much idea about what that entailed, but she’d experienced...
17th March 2018 | Business writing, Entrepreneurship
Here’s something that’s quite different from when I started The Wordsmithy: the number of local small and micro-business owners I know. Fifteen years ago, I felt like a daring (and often terrified) pioneer as I set up my limited company and tried to get to grips with...
