18th March 2020 | Business writing, Copywriting, Uncategorised
Finding a voice that’s clear, responsible and reassuring It’s good to see so many organisations in all sectors making a big effort to keep customers, employees and the community informed about their plans and activities during the current Covid-19 outbreak. Every...
5th May 2019 | Copywriting, writing tools
Grammarly’s wide-ranging digital and broadcast campaign is almost impossible to ignore. In the end I followed a link to find out what it was all about. I had a feeling that I was not going to like it. Grammarly is an online tool that checks grammar, punctuation...
28th February 2019 | Business writing, Copywriting, Web content
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
1st January 2018 | Copywriting, Social media
2018 is a milestone year for me. It’s 15 years since The Wordsmithy was born – the company name registered, the website set up, the email account created. Open for business! I sat at my desk in Reading in 2003, chewing the end of my pencil and watching...
1st December 2017 | Copywriting
Five or six of the hardest words One of my most challenging copywriting tasks is coming up with email subject lines. Getting cracking on the content itself is no problem for me. But it can take as much time as a whole article draft to pick a catchy little phrase that...
7th July 2016 | Copywriting, Web content
When you need to get something down on a web page or on paper, it’s hard to know where to begin. As a professional writer, I’m not immune to that problem! It’s easy to become paralysed with the fear of not getting it right first time, or worse, of...
