16th February 2024 | AI, Business writing, Copywriting, Web content, writing tools
The pros and cons of using AI for content generation, from a copywriter’s perspective Everyone’s NOT talking about Jamie at the moment (unless Jamie is the latest AI chatbot.) So many conversations in the marketing and comms teams where I usually work are...
23rd January 2024 | Copywriting, Language learning
Forming bad habits is all too easy, in my world at least. So I’m very pleased that a relatively recent obsession is neither illegal, immoral nor fattening (as Alexander Woollcott once remarked) and in fact is virtuously helping me keep my mind agile and increase...
30th November 2023 | Copywriting, SEO, Web content
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
10th December 2020 | Copywriting, Inspiration, writing tools
My 2020 thesaurus overload is “unprecedented” Words of the year and what they mean to me It has been a joy for me to read Words of an Unprecedented Year, the Oxford Languages lexical round-up of 2020. Usually, this would guide us to a single Word of the Year. But...
12th August 2020 | Copywriting, Inspiration, Uncategorised
What do you make of cryptic crosswords? Amundsen’s forwarding address* or a big heart?** I love cryptic crosswords. In my early teens, my mum often used to encourage me to help her tackle the Observer Everyman crossword on a Sunday. Initially I was baffled and...
5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
