15th April 2015 | Business writing, Social media, Web content
Here’s Kickstarter entrepreneur Sarah Giblin sharing her top 8 practical tips on making best use of social media. Her way with words has really impressed me on her journey from the germ of her idea to the successful global launch of her innovative backwards...
2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
13th February 2015 | Business writing
Ah, Valentine’s Day is upon us and with it the cunningly timed release of the new 50 Shades film. Of course it’s been ripped to shreds by reviewers (apart from, notably, The Telegraph) and of course it’s going to be one of the biggest grossing hits of the year. The...
15th April 2014 | Business writing
Buzzwords come and buzzwords go, but I have a feeling this one is going to be around for a while. Out meeting clients this month, we’ve talked a lot about “storytelling.” Google “business storytelling” and you’ll find an explosion...
19th March 2014 | Business writing, Marketing communications
This month has been all about brevity here at the Wordsmithy. A few years ago I was often asked to write content for length company brochures detailing the full range of services and products on offer as well as background about the organisation. I’ve been...
4th December 2013 | Business writing, Marketing communications
I’ve been doing some interesting work recently with a client going through a transformation process. It’s impressive how clearly the team grasps the fact that the way they communicate their new culture and values is just as important as the content of what...
