16th February 2024 | AI, Business writing, Copywriting, Web content, writing tools
The pros and cons of using AI for content generation, from a copywriter’s perspective Everyone’s NOT talking about Jamie at the moment (unless Jamie is the latest AI chatbot.) So many conversations in the marketing and comms teams where I usually work are...
18th March 2020 | Business writing, Copywriting, Uncategorised
Finding a voice that’s clear, responsible and reassuring It’s good to see so many organisations in all sectors making a big effort to keep customers, employees and the community informed about their plans and activities during the current Covid-19 outbreak. Every...
6th March 2019 | Business writing, Inspiration, Social media
Eight great practical tips for brands and businesses. Storytelling has been on my mind: I’ve been thinking for a few months about how to come up with an original, informative post about how to do it well. Then I came across Carly Stringer’s excellent blog...
28th February 2019 | Business writing, Copywriting, Web content
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
17th March 2018 | Business writing, Entrepreneurship
Here’s something that’s quite different from when I started The Wordsmithy: the number of local small and micro-business owners I know. Fifteen years ago, I felt like a daring (and often terrified) pioneer as I set up my limited company and tried to get to grips with...
26th April 2016 | Business writing, Marketing communications
A great coaching and development session today left me with as much food for thought as my client. Looking at someone else’s communication habits and challenges always helps me refresh my own approach and remember how useful tools and techniques are. For...
